DEMAND
CANADIAN STEEL
PROTECT CANADIAN JOBS. STRENGTHEN OUR ECONOMY.
Claim your $1,000 CAD reward for playing your part to reclaim Canada.
See imported steel on an active construction site using government funding? Be the first person to take a photo of the site and the imported steel, and provide the location to claim your reward.
Below is an example of a product stencil indicating country of origin. This image shows a product “Made in Canada,” while imported product will state the foreign country where it was made.
Take a moment to read our Terms & Conditions for all the details.
Additional Information
In a letter to fellow Canadians, Barry Zekelman explains the importance of supporting the Canadian steel industry. Read the letter.
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A Letter from Barry Zekelman
Dear Fellow Canadians,
The Buy Canadian Act, introduced on September 5, 2025, represents a powerful opportunity to reinforce our commitment to one another. It is a commonsense policy that ensures our tax dollars are reinvested right back into our own communities, supporting Canadian workers and their families. Supporting this act is about more than just economics; it is a statement of national pride and a vote of confidence in our own people and our own products.
At the heart of our country, communities, and economy is our steel industry. The very backbone of Canada. From the skyscrapers that define our cities to the infrastructure that connects our communities, Canadian steel has provided the strength and durability to build our nation.
Today, this critical industry and the countless livelihoods it supports face a significant challenge from foreign steel imports. When we allow foreign materials to be used in our projects, we are not just building with steel of uncertain quality; we are exporting our jobs, weakening our economy, and undermining our own national self-sufficiency. This is a price too high for any of us to pay.
We are a nation of builders, and it is time to rebuild our focus on what matters most: our own country. We must stand together to ensure that Canadian projects are built by Canadians, with Canadian materials.
This is where you can make a real difference. We are asking for your help as a proud Canadian. If you see a job site or know of a project using foreign steel, I encourage you to speak up. Let your local representatives know, inform industry associations, and create a public conversation. Your voice is essential in holding projects accountable and ensuring our nation is built with the strength and integrity of Canadian steel.
Let’s work together to keep our industries strong and our country thriving for generations to come.
Sincerely,
Barry Zekelman
Executive Chairman and CEO
Zekelman Industries
Terms and Conditions
1
Eligibility
1.1
Participation in this reward program is open to individuals who are 18 years or older at the time of entry and lawfully competent.
1.2
Participants must be a legal resident of a Province of Canada or Territory.
1.3
Employees, agents, and representatives of the Company, its affiliates, subsidiaries, as well as their immediate family members are not eligible to participate in the reward program.
1.4
The Company shall take all reasonable steps to verify the accuracy of the information provided by a participant and shall retain sole discretion to determine if a participant’s submission meets the requirements of the program. A participant shall have no claim or cause of action against the Company for the exercise of such discretion.
1.5
One reward will be paid per applicable construction site identified as utilizing foreign steel. To be eligible, a participant must be the first to submit a valid report for that specific site that satisfies the program’s verification criteria. Rewards are non-transferable.
2
Lawful Collection of Information
2.1
By participating in this reward program, participants confirm that all information provided is accurate, complete, does not infringe on the rights of any third-parties, and obtained through lawful means.
2.2
The Company at its sole discretion reserves the right to disqualify any participant who provides false, misleading, or unlawfully obtained information.
3
Participant Responsibilities
3.1
Participants are solely responsible for ensuring that their participation in the program complies with all applicable laws and regulations in their jurisdiction and agree to indemnify, defend, and hold harmless the Company from any and all claims, demands, actions, damages, or liabilities arising from their participation in the program or the provision of information.
4
Limitation of Liability
4.1
The Company (and its officers, directors, affiliates, and subsidiaries) is not responsible for any damages, claims, actions, or causes of action arising from the provision of information by participants, including but not limited to:
a.
Inaccurate, incomplete, or unlawfully obtained information;
b.
Unauthorized use of third-party information;
c.
Any loss, damage, or injury resulting from participation in the program
4.2
The Company is not liable for any technical issues, including but not limited to, network failures, server errors, or unauthorized access to participant data.
5
Privacy
5.1
By participating in the program, participants consent to the collection, use, and processing of their personal information in accordance with the Company’s privacy policy and/or Canadian laws and regulations. Personal information collected during the program will only be used for the purposes of administering the program and delivering the rewards and will be kept confidential in accordance with Canadian laws and regulations except as otherwise required to be disclosed by law.
6
General Terms
6.1
Any person participating in this program shall not be deemed to be an agent of or other representative of the Company or any of its affiliates.
6.2
This program will close on May 31, 2026. The Company reserves the right to modify, suspend, amend or terminate the program at any time, including by extending or shortening the duration of the program without prior notice.
6.3
Any disputes arising from the program will be governed by the law of the Province of Ontario.
6.4
By participating in this program, participants agree to be bound by these Terms and Conditions.